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Who are you and what is your business?

I run a B2B Bizopp Consultancy that helps agencies, freelancers etc to scale their companies up using lead generation strategies (teaching best practices, consulting, troubleshooting and implementing various models within the business).As of right now our revenue is pretty stable around mid 6-figs / month.

What were your biggest pain points?

Definitely time, energy and focus. I know how to rip and monetise my marketing channels, but I knew that if someone specialised and focused on it, they could do it better and more efficiently.It was taking up 10 hours a week and a lot of creative energy that could have been better spent on things like business strategy, product development, business development and other forms of content that require me or my face.

What other things have you been able to focus on since hiring us?

Focusing more on managing the team and business, product dev, more creative energy into those things.I've focused on ripping youtube since it's high ROI - can technically have someone do that for you but it won’t really be the same.I also have more clarity and mental capacity to focus on business strategy which I think a lot of people at my stage lack because they’re still heavily involved in the business.Of course before you’re making multi-6-figs a month, you won’t have a killer team that handles everything for you. So yeah, ultimately giving me back time and focus to have clarity on business and making the big needle-moving and higher leverage moves.

Why did you decide to work with us?

First things first, I knew you learned the social media game from Dakota [Robertson] who's the goat... and have learned Direct Response and funnels from some other Gs. So I knew you must definitely know your stuff, and that was the first no-brainer moment behind my decision.I also think you have a really great approach to business. When we hopped on our first call, you weren't trying to larp crazy professionalism or act fake corporate - you were laid back but it was still obvious you knew your stuff and was professional where it mattered, so I felt we were a great match there.I think it's always super important to work with people you actually enjoy spending time or working with. I can’t really imagine doing regular 1 or 2 hour long calls if it was bad vibes or with someone I don’t get along with. So that was for sure something really important to me as well.Reliability has also been amazing. I don't ever have to think about whether the work will get done on time or not, or think "will Lux send things out on time?"... I've just never had that problem.

What results have you seen since working with us?

Metrics have been great. Before you our metrics were fairly down. No idea why, it just started dropping a lot. But we've definitely been able to pick that back up organically.There was also an improvement in lead flow pretty much straight away and we've for sure sustained that. It's been going exactly how I wished it would go.We haven't tracked it to the exact dollar, but you've been directly responsible for bringing in about $300,000 in revenue, and booking almost 1000 calls during the last 8 or 9 months.

Be honest, thoughts on our services?

Never worked with someone who does what you do before - I’ve had copywriters - but not anyone who specialises in this, but I’ve been EXTREMELY happy.You must definitely be the best out there. Would literally hope for nothing different. I think it’s as optimal and as ideal as it can be. First month took some iterations to really find the brand voice and what we wanted to go for, but since then everything’s been super easy. I just looked at my time audit and I spend like 5-15 mins a week looking over the content, checking it on Sundays and yeah it has been fcking perfect.And the one really big thing that I like about working with you is I’m able to give you really abstract ideas like “yo bro, we should do more of this style of content”, and I can’t even explain it very well or sometimes I don’t even understand it fully. But I’ll just show you an example and say “let’s not copy this but something of this style” and then the next week when you submit the content, they’re fcking better than I could have ever imagined myself. So that’s also something that I really really like - because once again it saves a lot of time and energy of me trying to explain or give you lots of examples. It’s just easy. It’s seamless… frictionless.You understand me as the CEO, the brand and how to communicate with our ideal prospects in a very unique way without sacrificing authenticity.

What other things did you try before working with us?

Before working with you, we tried to create these content matrices where you do long-form posts and then extract emails, youtube video scripts, 3 threads from it etc, that a lot of these content guys who run multiple channels do.It was painful, hard, confusing, annoying and frustrating to do, and completely killed the soul from our content and ended up being less effective.Did not like that approach whatsoever.We also played around with AI and writing with ChatGPT but that was complete garbage. Spent so much time trying to come up with perfect prompts to automate a lot of it but no chance I was going to use any of that crap.So we ended up back at square 1 and doing it all myself again. There was no consistency or predictability; it was just always stressing me out.

What would you say to someone who thinks this isn't for them or they don't need this for their business?

If you’re doing more than $30,000 a month and you can afford this, it would be completely idiotic not to hire Lux.The biggest reason or limiting belief why people don’t go with content marketers like you is because they think it will be shit content or the audience will see through it and they don’t want to compromise their credibility.Or they think it’s going to be hard to work with someone like you and it'll cause a lot of friction...Or they think they have such a unique style “Oh I'm not like all of these other people”. But trust me, we really aren't either - we have a SUPER unique style. They think this stuff only works for people who don’t have a brand or a unique style but that’s completely false. We’ve definitely proven that that’s not the case.If you’re an owner, founder or CEO etc of a business that’s doing around or more than $50,000/mo, you should be focusing on higher-level business moves and not things like content or funnels. It’s great but you should definitely be doing better stuff with your time. In our case, we needed the leadflow, so we 100% still needed to do it.So it created this dilemma, this paradox. I knew I could spend 20-40 hours a month and all the creative energy on something else - but if I did that, I would’ve lost about $30 - 50k a month. So what could I do?Hire someone that knows this shit inside out and can do it better than me. That’s the smartest move anyone can make if they're in the same position.Our own customers who we spend a lot of time with can’t even tell the difference. They would be like “Yo I saw that post you put out yesterday and it was 109% spot on…” and I’m just there like having absolutely no idea what they’re talking about, I barely remember seeing the post, no recollection of it whatsoever but "glad to hear you like it haha!"So just do it. It would be very dumb of you not to do it.

How likely are you to recommend working with us?

Extremely likely. I can fully, hand on heart recommend working with Lux & Wraith.First of all, at least as of the prices right now, it’s not going to be the most expensive thing you spend on your business but will give you a stupid return.Second thing, I'll say it a million times, there is better shit for you to do...If you’re spending dozens of hours and all of your creative energy on optimising your funnel… yeah maybe you get one banger, but all that energy could have been spent doing something that only YOU can do and that would’ve ended up making you even more money .So there’s literally no better option than to partner with someone… and if you do that, you might as well partner with the best.And this guy is the best. Maybe I’m a bit biased because I haven’t really worked with anyone else for this stuff, but even when I try to come up with things I would change or things that would be different, I literally can’t come up with anything. Can’t find a single thing I would want more. So I can’t really imagine that there would be better options.

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